What happens when the old world order collapses and the Brave New World is unprepared to replace it…as an ad medium, as a news source, as a political soapbox, as a channel for new episodes of “Lost?” That is The Chaos Scenario.
And Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR’s On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and often wildly entertaining book, Garfield is not content to chronicle the ruinous disintegration of traditional media and marketing. No, having established the problem, he travels to five continents for solutions. His journeys begin in a Denmark cow pasture and take him from Estonia to Australia, Israel to England, Montenegro to Brazil.
What he discovers is the answer for all institutions who wish to survive – and thrive – in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. And you should listen, too.