Use the Library to Promote Your Business

A great way to build your business is through community outreach. Your local library can be a wonderful place to reach out and meet new potential customers. Here are a few ideas to get you started.


If your business is family-oriented or of any interest to children consider visiting the children’s department for story-time. You can read a children’s book that relates to your occupation, talk about your job, even perform a short demonstration. Kids love to hear about jobs in the real world and learn new things. And of course, all kids come with a parent. Show them that you are family-friendly while introducing them to your product or service.

Ask the librarian if you could donate books, videos or dvds that relate to your business. Furthermore, ask if they would consider placing a book plate inside the item that mentions your business, ie “donated by Shelly’s Dance Studio”. If you take some time to think about what books and movies your customers would be interested in, this can be a great way to get your name in front of them.

Often times libraries will have glass display cases in the lobby. Find out if there is any way you could create or sponsor a collection. Even if you don’t personally own a collection, you may be able to borrow or rent from a friend, using your business as the sponsor.

Giving a free lecture, demonstration or class through the library is an easy way to reach customers but will involve a little more planning on your part. The best part about the free class is the advertising that the library can provide on your behalf. Often times they have newsletters, websites, or regular listings in local newspapers. Even if a customer doesn’t sign up for the free class, they will have read your name.

If you’re looking for a unique way to get your printed name in front of potential customers, consider printing up some bookmarks. Talk to the librarian and find out what their policy is first, before you have the bookmarks printed. You could put together a suggested ready list that relates to your business, or simply encourage reading. Either way, having a basketful of bookmarks at the counter is a way you can get your name out.

And finally, most libraries are always looking for help with fundraising. Talk to the librarian and find out if there is a service you could offer with the funds going directly to the library. You won’t make any money off your service, but you’ll be helping to support the library and improving your image in the community. If you are a product-oriented business, ask if the library would be interested in raffling off one of your products as a fundraiser, or if you could donate items to an auction or tag sale.…

What is Advertising?

Advertising is mass paid communication by means of the media. The media are television, radio, newspapers, any other printed communication, and even word of mouth. Usually advertising is used to encourage ideas and acceptance of people or things.

The earliest record of advertisement is probably the Rosetta stone. It sought to tell people who could read it that Ptolemy was the Son of the Son, Father of the Moon, and the Keeper of the Happiness of Men. Other than the Rosetta stone, the earliest record of advertisement is probably a papyrus flyer stating that a reward will be given for the return of a runaway slave. Oftentimes in the years before Christ, signboards and criers were used to advertise goods.

During the middle ages, there were two important factors to advertising. People needed to be able to read and merchants did not want to advertise so openly that their goods would be stolen.

With the invention of the printing press, advertisements became more commonplace. Handbills and papers inserted into the pages of books were the earliest printed advertisements.

The growth of different media throughout the United States and Europe and eventually the world changed the way advertising worked. Merchants were soon able to make announcements about products to people that were never even in contact with the person or any of the workers advertising the products. Other methods were used throughout the times as well.


Retail advertising often took place within a store. Even if announcements were made in other places, the idea was to make a certain profit off of a product by putting it on sale rather than keeping it at the normal price.

Cooperative advertising is advertising done between a retailer and a manufacturer.

National advertising targets the whole population of a country and allows for a much larger profit intake than would advertising to a specific area.

Services can be offered that may not usually be offered. One of these services that is especially common is free shipping. A company can often afford to simply ship products for awhile from the profit that was made earlier.

Mail order advertising reaches millions of people. Many may throw away such things, but others order through these mailings and catalogues.

Industrial advertising tends to be about advertising heavy machinery to the industries that need them. They are often cheaper in these advertisements than they would be if they were ordered from different place.

Of course, there have been other technological advances in advertising. The most recent is the Internet and how advertisers can use it to their advantage.

While some may consider an unpaid promotional spot an advertisement, this is usually known as a publicity.…

Advertising Tips

1) Make your product look like it’s forbidden.


I saw a very interesting thing a few days ago while walking on the street. There was a new shop, that had a poster on a window. The poster said this: “No pictures!”. People were forbidden to take pictures of the place. In just 3 days, half of the town new about the new shop. Everyone took pictures, talked.

2) It’s an advantage if people talk about your product.

If people talk, it’s “people talking about the product” not “the product talking about the product”. It’s a lovely advantage. In no time, people will be talking about how great your product is. They will even exagerate it sometimes. It will really boost your sales and the costumers will be happy.

3) Make your advertisement simple and to the point.

If it’s a video ad, don’t put alot of text! Let’s say you need to do a 60 second ad. Just put a few pictures, a bit of text, and … talk! Sometimes talking about the product is better. 
If you have a text ad, then you need to make it in color. No black background and white text. Alot of colors and pictures. Less text.

4) Put the costumers needs before yours. 
Just say what advantage the costumer has if he buys your product. Show him how his life is without the product, and how it is with the product. Tell a story!…

Advertising Your Forum

Advertising your forum in the online community is a dirty trick that must be played very well in order to succeed. Where is the best place to find members for your forums? You are going to steal them from other forums that revolve around the same content area as your forum. Now, understand that no one likes a forum administrator that goes to other forums and steals members. It is highly frowned upon in the community and unless you are extremely smart about it, it will only take one day for you to be banned from these other forums.

Before we discuss what you should do to advertise, let’s talk about what you should not do. While running my own forum the one thing I could not stand is when a new member joined and sent private messages or emails to my members asking them to join their forum. This practice will get you banned just as quick as you signed up for the forum. The reason it is so annoying is that the members do not like it. They will turn you in to the administrator of the forum you are advertising on.

Do not private message or email members of other forum’s invitations. Every forum has a system of sending members private messages. Despite what you may believe this system was not set in place for you to spam their mailboxes. It annoys the members and could result in getting you banned. If you are banned from the site there is no way for you to get members from that site.


Do not make threads announcing your new forum unless you know for sure that it is allowed. Search the list of boards for one labeled ‘links’ or something similar to that. Usually under a Links board you will find an area for advertising your personal web site. If there is no such board for this, do not start a thread about your forum in a random board like general discussion. If they did not provide a specific place for you to advertise then most likely they do not want you to do it. If you are not sure it is always best to contact one of the administrators of the site and ask what you should do.

So, you now know the first set of rules that should keep you from being banned on most forums. Now, how do you go about advertising your forum?

Read the forum rules first. This will prevent you from being banned before you can do your sneaky work of getting a few members to come to your own forum. The tips that I am going to share with you only work if you are not breaking any of the forum rules.

Always post more on your forum than others. As a forum administrator it is okay to post at other forums, but it will only work if you post more at your own forum. If you make five posts on one forum, make at least ten posts on yours. Make sure your posts at the other forum are always informational and helpful to the members there. Spamming or posting just to post will not make them want to see what is going on at your forum. If they see you are helpful and then they see you are even more active at your own forum, they will be more likely to go there.

Before you even start posting on these other forums, make sure your profile is filled out correctly. On most member profiles there is a place where you can list your web site. Putting your website in that spot is a great way of advertising. Any member who views your profile will see your site. If they were interested enough in you to click on your profile, then they will probably want to see what your web site is about.

Your number one goal when visiting other forums is to make friends there. As I said before, all of your posts should be helpful. Also keep in mind that you want to be friendly. If someone starts talking to you through private messaging, ask if they would like …

Ethics in Advertising?

American media has long been accused of a bias in heavily representing only certain sides of human nature. In the past few decades they have even become notorious for their skewed portrayals of the human form. The purpose of this paper is to explore whether the American media portrays the human form in an ethical manner through their advertisements.

Throughout this paper I will endeavor to uncover how the capitalistic system of American enterprise has helped to perpetuate the biased body image, how biased body image produces harmful effects in both physical and mental health, and finally, how we as a society can endeavor to change the dangerous trends that the media’s portrayal of biased body images has helped to create.

Bias, in the realm of this paper, will refer to the media’s repeated use of one body type for both men and women in the media. It will also reference themedia’s use of very little diversity regarding gender, race, ethnicity, and age, as well as, the use of “undesirable” body types as negative reinforcement (Ensler, 2004).

One of the most important features of ethicality in any profession is a fair and balanced look at an issue. Dogmatism, the stubborn ascertain of opinion or beliefs, leads to a skewed perspective in any situation (Weston, 2002). This paper asserts that the American media’s portrayal of body image is consistently dogmatic.

This paper will also present the idea that the American media could represent a greater scope of American society by showing a more diverse population of ethnicities, ages, and body sizes. This more rationalistic approach could be a greater boon to the advertising industry than the alienating tactics they are presently using (Edut, 2003).

Advertising is America’s ninth largest industry; every year, its profits soar into the hundreds of millions of dollars (ASA, 2005). It is also, rather surprisingly, one of the most ungoverned.

There are between 30 and 50 different advertising agencies with published codes of ethics in America (ASA, 2005). They include the American Marketing Association (AMA, 2005), American Advertising Federation (AAF, 2005), American Association of Advertising Agencies (AAAA, 2005), and the American National Standards Institute (ANSI, 2005).

This is quite different from nearly every other highly developed country in the world. Canada, Australia, New Zealand, the United Kingdom, etc…all have a unified code of ethics that governs their advertising industry (ASA, 2005). This is due in large part to their governments funding large parts of their countries advertisements. Our own government funds public service announcements, but stays away from the more general melee of commercials.

Advertisements have made their way into almost every facet of our lives. We can go very few places where we are not bombarded with advertisements of every sort. Even our homes are open to them.

The average American watches 3000 advertisements every day. This means, that by the time they are 21 years of age, they will have seen in excess of one million advertisements. American media, our magazines, movies, television programs, etc…are now not only invading nearly every facet of our lives, but they are sweeping into the rest of the world as well (Edut, 2003).

What kind of legacy are they taking with them? What ethical dilemma does this present to our culture? What dilemmas do they take with them into all the other world cultures they are invading? And perhaps, most importantly, who cares?

In truth, there are no simple answers here. However, the ethicality of presenting a dogmatic view of Western-European beauty to the world at large is disturbing at best. This paper contends that the portrayal of a biased body image advocated by the American media is detrimental to the world’s diverse populations, as well as our own, due to the lack of diversity seen in it.

So, in short, if this dogmatism is affecting all of us (and this paper intends to show how the media is affecting our sense of self) then we should all care about this issue. Even if our moral compass does not point toward the good of others, it will certainly direct us to what is good for ourselves. If bias is detrimental to the self, then shouldn’t even the most selfish …

TV Advertising

I love TV advertising. It’s so informative. Did you know that wrinkles are like boomerangs? It’s true, I saw it on TV. Just when you think they’ve gone, they come back. The question is, what sort of medication were you taking when you thought they’d gone? I suggest you double the dosage. Perhaps they’ll be gone forever.

Maybe it’s the subtleties of language that catch us out. Oh, and by the way, who decided that it was appropriate to stick the letter ‘B’ in a word like subtle? The letter has no place there. I never got English good. It’s so complicated. There’s nuance, inflection, tone and a whole host of other strange things that can change the words you’re saying and make them mean something else entirely.

When I was a kid, I didn’t get it. I still don’t. My mum would come home and start yelling at me. “Do you think I’ve worked my backside off all day to come home to this?” she would demand. I didn’t know which question to answer. The fact was that, no matter how hard my mum worked, it was having little or no effect on the size of her arse. I didn’t think that was the right answer. As far as responsibility was concerned, I wanted to tell her that, as the only adult present, yes, it was probably her job to do something about the state of the house. Still, I had an inkling that answer wouldn’t go down very well either.

You see, no one had told me about rhetorical questions. And there’s another one, a word with a letter ‘H’ that has no place to be there. Who the hell invented this language?

We’re so confused that we believe anything the advertisers tell us. I got home and switched on my TV the other day to find a lovely middle-aged woman on the screen advertising regularity. Now, I thought to myself, this is something my wife could make use of. She’s late for just about everything. But then I realized my mistake. This woman was talking about bowel movements. Now, please God, this is something that we don’t talk about. The woman held up a packet of something and explained intimate things about how often she went to the toilet after she started eating them. I think the box contained shoes.

There are a lot of things that English-speaking people don’t talk about. The words exist, but we don’t use them (unless we’re trying to be funny or shocking – I’m trying to be funny, in case there’s any doubt. And there’s another silent ‘B’. Why?). I remember my mum meeting Missus Jackson on the street one morning. Missus Jackson looked resplendent in her curlers, headscarf, housecoat and slippers. By this point I at least knew better than to say anything.

“Have you heard about Missus Jones, number 23?” she asked my mother, who confirmed that she had not. “It’s cancer,” she mouthed the word, as though saying it could be the reason for the disease. As though the cancer fairy might hear her and infect her with it. I went around for years thinking I had an auditory problem. Most of the older people I knew could not say the word out loud. Perhaps if we’d said it a bit more we’d have found a bloody cure by now?

Anyway, we believe anything these days. Particularly if they use Latin to describe it. I don’t know why this is. Maybe it’s because the Romans never lied to us? Regularis Activaris. I mean, these aren’t really words are they?

Condoms. That’s another word we never used to use. There’s a big plastic bubble in Johannesburg where Gundle Plastics used to reside. They called it the Gundome. When Consul Plastics took over, it was renamed the Condome, and we all thought that was funny. Now children are taught from foetal stage to use the word. When I was a teenager I remember my dad asking me if I used protection when I was with a girl. Having been severely beaten up by girls I tried to have sex with I always carried a Colt. He serendipitously passed me a …

Truth in Advertising

As you probably can see in ads on TV or in print, advertisers can be dubious in their product ads and honestly I believe are bold face liers.


I’m sure the legal team working for ad agencies will beg to differ with me but I do have a little knowledge on the subject. Not much in the way of education on advertising or business management but in school one project I chose false advertising and did study the reality of the matter.

As with many ads like No match for a Camel an ad campaign in the ’70s or like Tide is the best selling laundry detergent. This was only legal because, Tide was placed in stores in a relatively small target area and priced at a steep discount over the competition. Thus they were able to sell more of their product for that time period. Now to me this seems like false advertising but is really not by creating that go around. This kind of action can be seen in many forms of advertising to this day.

I can list several examples by using the As seen on TV products we have been shouted to over the airwaves for how long 4 decades? I for one am tired of the infomercials. For the life of me I cannot understand why they are watched. Maybe it’s because there’s nothing on TV worth watching during many hours of a normal day.

Why a company needs to skirt the truth or make up test that shows a favorable result for their product. OK an example from an article I read while at the doctor, I searched and cannot find said article for linking to it. But the fact is laptop batteries never last as advertised. Stated in said article was the reason. A test used might show a battery lasted 6 hours. But in reality in the test the screen brightness was at 70% the processor at 7% and other limiting factors to reach the desired results for the advertisement.

What can be done about this action of making an ad truthful when it’s a bold face lie? Nothing, there is already a watchdog on advertising. Lawyers control about every aspect in lives. We elect them to run the government so we should expect to be lied to in advertising as well.


50 Marketing and Advertising Choices

Marketing is expensive, right? Frustrating? Confusing? It doesn’t have to be when you have 50 marketing and advertising choices to pick from. One of these will suit your needs.

1.)Blog tours

2.) Social blasts

3.) Blog posts

4.) Articles and excerpts

5.) Flyers.

6.) Postcards.

This option can be expensive unless you order your supplies in bulk and work from your local phone directory for the addresses.

7.) Special, deals, and freebies.

8.) Contests.

9.) Business cards.

10.) Newspaper ads.

Again, can be costly but think of how many people you are reaching at one time for that money.

11.) Widow writing

12.) Hats and T-shirts.

13.) Bumper stickers.

14.) Booths at the mall or flea market.

15.) Signs and product displays in stores and offices.

This option for advertising is often overlooked by a first time business owner. Public areas you control, like bulletin boards, can also be a great place to market your product.

16.) Email marketing.

17.) Youtube videos.

18.) Press releases.

19.) Radio and TV commercials.

20.) Phone campaigns to stores, libraries, etc…

21.) Postcard followups

22.) Reciprocal linking.

Be careful with this option. We all have heard links matter in search engine rankings but the wrong links can also hurt you in that area. Be sure you only get from and link to, sites with high page rank.


23.) Craig’s list and ebay

24.) Opening and release parties.

25.) Word of mouth-tell people

26.) Links only on your sites to your products.

27.) Internet blog radio.

28.)Adwords and other pay per click campaigns.

29.) An infomercial.

The average order from QVC,(Shopping network) is 1,000 units. Unless you have that many ready, don’t go this way or you’ll have more orders than you can possibly fill in time.

30.) Product dvds and videos.

31.) Buy a complete marketing package from the Cloud 9 Agency.

32.) Get local endorsements.

33.) Joins groups and forums.

34.) Premier listings with distributors. For example, for books, Baker and Taylor has an initial startup fee. For a higher cost, your title can be features in their catalogue’s premier spots(First 20 pages).

35.) Register your stats with agencies who keep track of product sales. It generates links and attention.

36.) Get reviews and use them to your advantage.

37.) Banners and logos.

38.) Email signature advertising.

39.) Email campaign.

40.) Register all art and don’t forget links and keywords, (Called alt tags in photos).

41.) Slideshow created for free on Flicker.

42.) Appearances, preferably with a famous person….

43.) Speaking engagements.

44.) Award ceremonies and dinners.

Even a small gathering of friends and family can be enough. Take photos and include them in your press kits and releases and post them on your sites and blogs. People love to see other ‘real’ folks celebrating.

45.) Local, state, regional, and international fairs, workshops, and festivals.

46.) Live chats.

47.) Public billboards and bus bench ads.
48.) Internet shows, like blog talk radio, which is free on many hosts.
49.) PLace your material samples on scribed and sell the full edition.
50.) Sign up for Yahoo Pulse and blast your information for free.

Marketing and advertising choices can be confusing. Hopefully, this list of 50 helped.…