You are here because you understand. The yin and yang of mass media and mass marketing -- so marvelously, mutually sustaining for 400 years -- have decoupled. The digital universe that pried them apart is itself a marvel, shifting power from the few to the many and altering human behavior, not to mention economies, on a grand scale. The question for business – as well as government, religion, science, politics, academia and every other institution hitherto operated from the top down – is what to do now.
Which is precisely what this site is meant to figure out.

Obviously, I’m flogging a book here. I spent more than four years, and explored five continents, seeking the answers. Beginning in a Denmark cow pasture, I roamed from Estonia to Australia, Israel to England, Montenegro to Brazil, California to Conshohocken, Pa. trying to locate the pathways out of chaos. Along the way, I contrived what I call the art and science of Listenomics, a set of principles for taking advantage of the very power shifts that so threaten The Powers That Be. I’ve even engaged in an epic battle with one of those titanic Powers (and won!)

So, naturally, after all that journeying and battling and typing, I’d like you to buy a copy of The Chaos Scenario for yourself and everyone you’ve ever known.

But, incredibly enough, that’s only the secondary goal of TheChaosScenario.net. The primary goal is to coalesce of community of minds, victims of chaos and beneficiaries alike, to collaboratively forge a path to the future. Here you’ll find the tools, and Comrades in Chaos, to do so. What you see is the first stage, with more utility to follow. For now, once again, welcome. I haven’t been shy with my thoughts. I hope you won’t be, either.

--Bob Garfield