The Chaos Scenario
Garfield is the gadfly of our industry—and this book is a new milestone. It is chock full of stories, compelling data and irreverence (of course). But I feel the most provocative thought Bob develops is the Listenomics idea. He warns that leaders who ignore Listenomics as a basic business philosophy will damage their brands. Those that embrace it will win. I could not agree more.
- Jim Stengel, former Global Marketing Officer, Procter & Gamble Co.
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News Archive
Posted by Admin on September 23, 2009, 9:09 am
The New York Times

A highly publicized contest to come up with a better program than Cinematch, the Netflix service that picks out new movies you\'ll like, has finally paid off for one group of entrants. BellKor’s Pragmatic Chaos, an international team, won $1 million for their new program, which proved itself to be at least ten percent better than Cinematch at predicting customer preferences.

Posted by Admin on August 28, 2009, 11:51 am
Associated Press
The industry was down 29% in the second quarter -- from a distrastrous second quarter a year ago.
Posted by Admin on August 28, 2009, 11:33 am
Advertising Age
Martin Sorrell expresses "surprise" at plummeting profits. He\'s either lying or stupid. Which means he\'s lying.
Posted by Admin on August 20, 2009, 11:58 am
American Journalism Review
Paul Fahri says that if newspapers want to survive, they\'ll have to take a big step backward. Readers should be forced to buy the print edition or to pay a high price for online access. 
Posted by Admin on August 20, 2009, 10:03 am
Phoenix Business Journal
The largest media-buying agency in Arizona is shuttering, for the very reasons that should have you shuddering.
Posted by Admin on August 20, 2009, 9:49 am
Advertising Age
My pal Abbey Klaassen reports on the futility of supersizing.
Posted by Admin on August 20, 2009, 9:42 am
Columbia Journalism Review
Adjusted for inflation, says CJR, the industry\'s ad revenue is the lowest in 44 years.
Posted by Admin on August 20, 2009, 9:50 am
The New York Times

The New York Times describes the scene at Monday night\'s auction of architectural elements from the mansion that formerly belonged to Penthouse magazine mogul Bob Guccione. Alongside the marble toilets and neo-Classical angel was the face of Mr. Guccione himself, carved into a 12 foot-tall marble column. According to the Times, "Penthouse magazine competed against Hugh Hefner’s Playboy in the days before the Internet made centerfolds so 20th century." When the symbiosis between nudie magazine publishing and advertising became impossible to sustain, General Media folded and Guccione resigned, leaving behind these ridiculous artifacts of paper publishing\'s heyday.

Posted by Admin on August 19, 2009, 3:34 pm

On Sunday night\'s season premiere of AMC\'s Mad Men, an obscene product placement for Stolichnaya vodka freaked out many a viewer. But Stoli swears they didn\'t pay for the name check.

AMC president Charlie Collier tells Brandweek that the show might be triggering false alarms on purpose, so that even product placement-savvy Mad Men fans can\'t tell the difference between a brand that\'s been planted and one that\'s organic to the storyline. "We absolutely have product integration on the show, but you shouldn\'t know which ones are paid and which ones aren\'t."

Posted by Admin on August 19, 2009, 3:33 pm


Erik Hersman on crowdsourcing the revolution: "We\'re realizing that this is true: if it works in Africa, then it will work anywhere."

Using digital phones and a "rudimentary" mapping program, Hersman finds that he can gather reports on events in the world\'s least digitalized locales. Better yet, he concludes, the crowd can filter its own noise by self-selecting the most pertinent reports. 

Posted by Admin on July 21, 2009
The New York Observer
The New York Observer has the latest on Conde Nast's progress in recovering from a horrible 2008.None.  The company is down 37% across all of its titles.
Posted by Admin on July 19, 2009
NPR's "On the Media"
Want a new business model for newspapers? How about fast food?A New Jersey company called US Ink makes flavor strips to add a dimension to food ads.
Posted by Admin on July 9, 2009
The Deal Magazine
A “junk rating,” a fast-approaching debt payment and a lethal quirk of the Credit Default Swaps market could put the whole of Gannett Co. on the brink.
Posted by Admin on July 9, 2009
On The Media
Ann Kirschner read Charles Dickens‘ Little Dorrit in four formats. And only one of them didn’t run on electricity.
Posted by Admin on July 9, 2009
Advertising Age
The numbers for 2008 document only the fourth dip since Ad Age began been keeping track 53 years ago. Gird yourself for the fifth.
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Table of contents.
("The Art and Science of Listenomics"),
Chapter 1.
("The Death of Everything") &
Chapter 2.
("The Post-Advertising Age").
Read it, forward it, post it on Fark if you want. It's FREE! But be warned: it's scary, unflinching, occasionally impolite and dangerously addictive.
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