Chaos goes to college

My son Dominic is a high school senior and so we have been visiting various universities as he prepares for his secondary education.  Nearly every one has a building on campus with the following words chiseled into its stone facade, “Mass Communications.”

During each tour I make it a point to ask the department head if he or she is aware of the changes occurring to “Mass Media” in light of the digital revolution.  How are they adjusting their curriculum, I ask?  How are they preparing students to succeed in a world that may look very different when they graduate in four years, I queary?  Will they be sanding the words “Mass Media” from the facade or chiseling the word “Formerly” in front of them?

Sadly, many mutter something like, “Yes, well, something does appear to be happening and sooner or later we mean to do something about it.”

I am pleased, therefore, to say that three more universities can be added to the list of those who “get it” since they have recently adopted The Chaos Scenario as a textbook.  They are…

Adjunct professor Aaron Cohen at NYU

Adjunct professor John Durham at the University of San Franciso and

Professor Harold Wood at UT Dallas.

Congratulations to you for recognizing the changes that are occurring and for preparing your students to understand them so that they may thrive in the post-advertising age.  The words on the outside of the building may not have changed, but the words they are teaching on the inside surely have.  GS