POSTED BY GREG STIELSTRA ON August 28, 2009
Bob Garfield is moderating a panel at an event hosed by The Direct Marketing Association (a 30 Days of Chaos partner) during Advertising Week that brings together some important thought leaders for a discussion on media upheaval and opportunities currently remaking the ad biz. It’s followed by a cocktail reception where you can either toast new digital opportunities or drown your old media sorrows. Consider attending if you’ll be in New York at that time and ask Bob to buy you a round. He won’t, of course, but it ’s fun to ask. GS
DMA: Business Accounted For – A Chaotic Conversation
Marketing is all about a buyer and seller, a prospect and an offer, a need and a solution. Today’s constantly changing landscape, means marketers must explore new ground as they sharpen the skills and established fundamentals that have worked effectively so far. Join Bob Garfield, Advertising Age columnist and NPR host on the brink of the publication of his new book, “The Chaos Scenario”. Bob will moderate a panel including Marc Fleishhacker, Managing Director of Ogilvy Consulting; Stanton Fish, Senior Director, Customer Insights, The Economist; and Cheryl Idell, EVP, Media Product Leadership, The Nielsen Company. All new levels of data and analytics allow advertisers and media companies to get much more precise and effective. The new marketing paradigm brings with it a wealth of improvements in the insights available for understanding your audiences and the methods for reaching them. Addressable advertising may still be out of reach but real today are data and practices that marketers and media companies are putting to good use to get more efficient.
When?
Wednesday September 23rd
4:00 – 5:00 Mark Goodson Theatre, 2nd Floor
5:00 – 6:00 Cocktail Reception in Kissinger Global Conference Room
Where?
The Paley Center for Media
25 West 52nd Street
Registration
Register at: http://www.advertisingweek.com/events.php?searchStr=dma
