The Writing is on the billboard:95% in fall of JCDecaux Revenues

JCDecaux, the world’s second largest outdoor advertising company, today reported a 95.6% fall in profits in the first half of 2009, with the UK the worst performing major market with revenues plunging 32.8% (mediaguardian)

Who’s to blame? According to JCDecaux execs, the global economy and the fact that broadcasters are aggressively discounting their inventory. As traditional media is becoming cheaper to buy, the costs of maintaining its infrastructure are becoming harder to support.

A few outdoor industry insiders have already predicted a consolidation of the key players, with CBS outdoor being an obvious target for an acquisition by JCDecaux.

Fed