The Chaos Scenario
Garfield is the gadfly of our industry—and this book is a new milestone. It is chock full of stories, compelling data and irreverence (of course). But I feel the most provocative thought Bob develops is the Listenomics idea. He warns that leaders who ignore Listenomics as a basic business philosophy will damage their brands. Those that embrace it will win. I could not agree more.
- Jim Stengel, former Global Marketing Officer, Procter & Gamble Co.
 
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Box Base
Product Image
CHAOS ON US!
Table of contents.
Introduction
("The Art and Science of Listenomics"),
Chapter 1.
("The Death of Everything") &
Chapter 2.
("The Post-Advertising Age").
Read it, forward it, post it on Fark if you want. It's FREE! But be warned: it's scary, unflinching, occasionally impolite and dangerously addictive.
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