Cameras flashed and champagne flowed as independent publishing’s finest were honored in New York Tuesday night at the IPPY Awards.
Among 3600 entries, The Chaos Scenario by Bob Garfield (Stielstra Publishing, August 2009) was one of just two books to win dual awards. It won Gold in the Current Events category and Silver for best book marketing.
Recognizing how the digital revolution had disrupted traditional publishing but had also created great opportunity for independent publishers, IPPY Awards organizer Jim Barnes asked Bob Garfield to say a few words on the topic.
The Best Book Marketing award is a tribute to the remarkable contributions of Team Chaos, the various companies who applied their talents and technology to promoting The Chaos Scenario. The list includes: AY Digital (formerly Adyatra), Buddy Media, Magnify.net, CREO Productions, Ethos3, Advertising Age, Fabian Baber, and Email marketer Emma, The American Marketing Association, the Public Relations Society of America, the Direct Marketing Association and the American Advertising Federation.