Garfield is the gadfly of our industry—and this book is a new milestone. It is chock full of stories, compelling data and irreverence (of course). But I feel the most provocative thought Bob develops is the Listenomics idea. He warns that leaders who ignore Listenomics as a basic business philosophy will damage their brands. Those that embrace it will win. I could not agree more. - Jim Stengel, former Global Marketing Officer, Procter & Gamble Co.
In honor of Bob’s talk at SXSW last Tuesday, we are offering The Chaos Scenario at half price when you buy a case (32). Educate your team and enlighten your clients on the end of mass media and the rise of the digital post-advertising age. Just click the “Buy” link at the top of the page. GS
It's FREE training for your whole team--on your schedule. 30 daily emails with book excerpts, expert commentary, discussion questions, and links to online resources. Just sign up and pick your start date.