Garfield is the gadfly of our industry—and this book is a new milestone. It is chock full of stories, compelling data and irreverence (of course). But I feel the most provocative thought Bob develops is the Listenomics idea. He warns that leaders who ignore Listenomics as a basic business philosophy will damage their brands. Those that embrace it will win. I could not agree more. - Jim Stengel, former Global Marketing Officer, Procter & Gamble Co.
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