The Chaos Scenario
Garfield is the gadfly of our industry—and this book is a new milestone. It is chock full of stories, compelling data and irreverence (of course). But I feel the most provocative thought Bob develops is the Listenomics idea. He warns that leaders who ignore Listenomics as a basic business philosophy will damage their brands. Those that embrace it will win. I could not agree more.
- Jim Stengel, former Global Marketing Officer, Procter & Gamble Co.
 
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1 Comment

  1. Kylie Batt has made a Trackback

    В этом что-то есть. Понятно, большое спасибо за помощь в этом вопросе….


    Garfield is ready to rock SXSW and there’s still time for you to sign up and join him. The apocalypse begins on Tuesday March 16 on the Day Stage…..

    April 15, 2010 @ 10:16 pm

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Box Base
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CHAOS ON US!
Table of contents.
Introduction
("The Art and Science of Listenomics"),
Chapter 1.
("The Death of Everything") &
Chapter 2.
("The Post-Advertising Age").
Read it, forward it, post it on Fark if you want. It's FREE! But be warned: it's scary, unflinching, occasionally impolite and dangerously addictive.
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